The CW Strategically Sets Fall Launch for Early October
NEW YORK – May 17, 2012 – The CW Network presented its 2012-13 broadcast schedule today to advertisers, affiliates and national media at the New York City Center in New York City. Hip-hop star Flo Rida opened the show with a medley of his top hits, featuring the world premiere of his newest song, “Let it Roll (Good Times).”
“One of our biggest priorities this year at The CW was adding more original programming, and we’ve added 50 original hours to our schedule in 2012,” said Mark Pedowitz, President, The CW. “With dynamic new dramas for the fall and midseason, and our first-ever summer schedule leading into our October fall launch, this is poised to be a transformative season for The CW.
“The dramas we have for next season are outstanding, with relatable characters and breakout stars. ‘Arrow,’ starring Stephen Amell in the title role, is a bold, edge-of-your-seat action show, based on the popular DC Comics character; ‘Emily Owens, M.D.’ is funny, emotional, and we have caught lightning in a bottle with an incredible lead actor in Mamie Gummer; ‘Beauty and the Beast’ takes a classic love story and adds a procedural element; ‘The Carrie Diaries,’ with the story of a young Carrie Bradshaw set in the 1980s, is perfect for our audience; and ‘Cult’ is a chilling psychological thriller. We have an unbelievable variety of high quality dramas, all speaking to the 18-to-34-year old audience, set for next season.”
The CW will plan to strategically rollout its new fall season starting in early October 2012. Specific dates to be announced at a later time.
On Monday nights, the most famous zip code in America, 90210, returns at 8:00-9:00 p.m., and GOSSIP GIRL will wrap up its six-season run of OMFG drama at 9:00-10:00 p.m. In January, new series THE CARRIE DIARIES, starring AnnaSophia Robb as the incomparable and iconic Carrie Bradshaw growing up in the 1980s, will follow in GOSSIP GIRL’s stylish heels at 9:00-10:00 p.m.
Tuesdays The CW will play doctor, with HART OF DIXIE, starring Rachel Bilson, bringing its dose of Southern hospitality to 8:00-9:00 p.m., followed by new medical drama EMILY OWENS, M.D. from 9:00-10:00 p.m., starring Mamie Gummer as a surgical intern who discovers, much to her dismay, that working in a hospital feels an awful lot like high school.
The CW gives Wednesday a double dose of high-octane action, with new series ARROW, starring Stephen Amell as the popular DC Comics character, at 8:00-9:00 p.m., followed by this year’s People’s Choice Award-winner for Best Network Drama, SUPERNATURAL, 9:00-10:00 p.m.
Thursday nights The CW’s bloody-good drama THE VAMPIRE DIARIES is back for more heart-stopping thrills and romance, followed by new series BEAUTY AND THE BEAST, starring Kristin Kreuk as a homicide detective and Jay Ryan as a doctor with a dark side… a really dark side.
Fridays are filled with fierce females, with AMERICA’S NEXT TOP MODEL moving to a new night and time, 8:00-9:00 p.m., followed by Maggie Q’s return to action as NIKITA, 9:00-10:00 p.m.
New drama CULT, starring Matt Davis as a journalist looking for his brother, who went missing after becoming obsessed with a hit TV show about a menacing cult leader, will premiere at midseason, with a date and time to be announced later.
THE CW’s 2012-2013 PRIMETIME SCHEDULE
8:00-9:00 PM 90210 (New Night)
9:00-10:00 PM GOSSIP GIRL (New Time)
(THE CARRIE DIARIES premieres January, 2013)
8:00-9:00 PM HART OF DIXIE (New Night)
9:00-10:00 PM EMILY OWENS, M.D. (New Series)
8:00-9:00 PM ARROW (New Series)
9:00-10:00 PM SUPERNATURAL (New Night)
8:00-9:00 PM THE VAMPIRE DIARIES
9:00-10:00 PM BEAUTY AND THE BEAST (New Series)
8:00-9:00 PM AMERICA’S NEXT TOP MODEL (New Night)
9:00-10:00 PM NIKITA (New Time)
8:00-9:00 P.M. “THE VAMPIRE DIARIES”
Based on the best-selling book series, THE VAMPIRE DIARIES is the story of two vampire brothers, obsessed with the same gorgeous girl, who are battling to control the fate of an entire town. In season one, Stefan and Damon Salvatore returned to their hometown of Mystic Falls, Virginia, for very different reasons. Stefan was determined to get to know Elena Gilbert, who bears a striking resemblance to Katherine Pierce, the beautiful but ruthless vampire the brothers knew and loved — in 1864. Damon, on the other hand, was intent on releasing Katherine from the tomb where he believed she was trapped by a witch’s spell all those years ago. In the explosive season finale, Elena’s uncle set a plan in motion that saw the return of the vengeful Katherine Pierce. In season two, Katherine’s appearance and her precise manipulation threw a wrench into the love triangle between Stefan, Elena and Damon. Stefan and Damon later faced their greatest challenge yet — the arrivals of Elijah and Klaus, two of the powerful “original” vampires. Season three revealed the history of Klaus and The Original Family, as well as the surprising friendship Klaus and his sister Rebekah shared with Stefan decades earlier — until Klaus compelled Stefan to forget they’d ever met. In the present day, Klaus’ return led to Stefan’s descent back to his violent “Ripper” ways. Elena and Damon worked together to bring Stefan back from the edge, even as they struggled with the guilt of their growing bond. Meanwhile, Klaus found himself irresistibly drawn to Caroline Forbes, forcing Caroline’s boyfriend, Tyler Lockwood, to break his sire bond to Klaus and claim Caroline as his own. Finally, the life of Alaric Saltzman, Elena and Jeremy’s trusted teacher and guardian, took a terrifying turn when Klaus’ mother, Esther, used witchcraft and Bonnie’s unwilling help to turn Alaric into a powerful vampire who hunts down and destroys other vampires – the ultimate vampire hunter. Season Four begins with the knowledge that everything is changing. As Elena and her friends enter into the final stretch of high school before graduation sends them off on different paths, their bond to their home town of Mystic Falls takes on a deeper meaning when a new villain seems intent on destroying it. The series stars Nina Dobrev as Elena Gilbert, Paul Wesley as Stefan Salvatore, Ian Somerhalder as Damon Salvatore, Steven R. McQueen as Jeremy Gilbert, Kat Graham as Bonnie Bennett, Candice Accola as Caroline Forbes, Zach Roerig as Matt Donovan, Michael Trevino as Tyler Lockwood and Joseph Morgan as Klaus. Based on the series of books by L. J. Smith, THE VAMPIRE DIARIES is from Bonanza Productions Inc., Outerbanks Entertainment and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios with executive producers Kevin Williamson (“Scream,” “Dawson’s Creek”), Julie Plec (“Kyle XY,” “Wasteland”), Leslie Morgenstein (“Gossip Girl,” “Private”) and Bob Levy (“Gossip Girl,” “Privileged”).
A special thanks to Ruthie for supplying this. @tvdfansonline